Straight answers on paid ads for Dubai businesses

No fluff, no gatekeeping. Practical guides on Meta and Google Ads, pricing, tracking and lead generation, backed by real UAE numbers from accounts I have run.

Pricing

How much does a freelance performance marketer in Dubai cost?

Freelancer vs agency pricing, what a retainer actually includes, and how much ad budget you really need before it makes sense.

Read guide Strategy

Meta Ads vs Google Ads in Dubai: which should you run?

Demand creation vs demand capture, which platform fits real estate, clinics and e-commerce, and real Dubai cost-per-lead numbers.

Read guide Real estate

How to generate real estate leads in Dubai with Meta Ads

Campaign structure, instant forms and WhatsApp, fast kill-decisions, and judging on qualified leads instead of form-fills.

Read guide Clinics

Marketing for aesthetic clinics in Dubai: how to get booked consultations

Offer-led campaigns, WhatsApp to reception, and measuring booked consultations rather than form-fills.

Read guide Tracking

Why your ad account isn't converting: fix tracking first

CAPI, GA4, offline conversions and CRM sync, and why fixing tracking is the highest-ROI move you can make.

Read guide Optimisation

How to lower your cost per lead

Isolate campaigns, cut losers fast, test creative, and fix tracking to bring your cost per qualified lead down.

Read guide E-commerce

Google Performance Max for e-commerce: is it worth it?

When PMax works, how to feed it, and how to keep control, with a real +103% ROAS example.

Read guide

Have a question these guides didn't answer?

Book a free 1:1 consultation. I'll give you one honest, specific thing you could fix this week, whether or not we work together.

Book your free 1:1 consultation Hire me