Facebook & Instagram Ads that create demand and fill your pipeline with qualified leads. I plan the creative, build the campaigns, wire up the Conversions API and judge success on what closes, not on cheap clicks. My favourite scoreboard: AED 7.9M in property sales from AED 13,869 of Meta spend.
Brands I've run Meta campaigns for
Recommended by 3 Googlers · 40+ brands managed · 14 LinkedIn recommendations
Who this is for
Most Dubai accounts I audit are not failing because of Meta. They fail on tracking, campaign structure and follow-up. If any of these sound like you, that is exactly the work I do.
You are launching off-plan projects and drowning in low-intent form-fills. You need lead ads structured project by project, WhatsApp follow-up, and honest reporting on which campaigns actually put buyers in front of your sales team.
Your front desk is busy but the calendar is not full. You need offer-led Facebook and Instagram campaigns that book consultations, with lead flow going straight to reception rather than sitting in an inbox.
You are spending on Meta but cannot trust the ROAS number. You need the pixel and Conversions API fixed first, then Advantage+ and prospecting built on clean signals so scaling does not just inflate the reported return.
Campaigns never leave the learning phase, audiences overlap, and creative fatigues after a week. You need fewer, cleaner campaigns and a real creative testing rhythm instead of boosting posts.
What's included
One freelancer owning the whole Facebook and Instagram programme, from the first audit to the weekly report.
Instant forms, WhatsApp click-to-chat and website conversions on Facebook and Instagram, structured so each offer or project gets clean data and a fair test.
Advantage+ shopping and broad prospecting where it earns its place, paired with strong creative and correct signals so the algorithm optimises toward real outcomes.
Pixel plus server-side Conversions API with proper deduplication and a healthy Event Match Quality score, so Meta optimises on conversions instead of clicks.
Broad, lookalike and retargeting audiences matched to the funnel stage, plus copy and video scripts, and a testing framework that kills fatigued creative before it eats budget.
How I work
Real Meta results
Two engagements where Facebook and Instagram carried the pipeline. Real figures, honest attribution, no vanity dashboards.
Working with one of Dubai's top brokerages, I ran Facebook and Instagram lead ads with one isolated campaign per project and ruthless kill-decisions on underperformers. Budget stayed concentrated on the projects generating leads at AED 20 to 37, which is how AED 13,869 of spend returned roughly 780% on the wider paid programme.
A new Dubai developer with zero brand recognition. A broker-and-direct dual funnel on Meta lead ads produced 1,205 leads over seven months at an average of around AED 36 per lead, and the follow-up system behind it, WhatsApp, reminders and weekly sales syncs, turned those into 25 closed units.
Figures are specific to these accounts. Meta lead generation results vary by offer, budget, creative and follow-up.
Niches I run Meta for
Off-plan and secondary lead generation with instant forms and WhatsApp, structured project by project and judged on qualified leads.
Read the real estate guide ClinicsOffer-led Instagram and Facebook campaigns that book consultations, with lead flow going straight to reception and success tracked in the CRM.
Read the clinic guide E-commerce & moreIsolate campaigns, cut losers fast, test creative and fix tracking to bring down cost per qualified lead across Meta lead generation and sales.
Read the cost-per-lead guide
Why me
Hi, I'm Abhishek 👋
I've spent more than five years in performance marketing, four of them in the Dubai market, running Facebook and Instagram Ads for 40+ brands across off-plan real estate, aesthetic clinics, e-commerce and car rentals. No hand-offs, no junior buyers learning on your budget.
Three Google employees have publicly recommended my work on LinkedIn, and my clients' sales teams know me by name because I chase lead quality, not screenshots. I lead trust with real recommendations rather than badges.
abhi.performs, Dubai, UAE. Meta Ads is the core of what I do, and I fix tracking, structure and follow-up before I touch spend.
"I enjoyed working with Abhishek on our Meta ad campaigns and was consistently impressed by his expertise. He did a great job targeting the right audience and continuously optimised performance to improve lead quality."
"From the start, Abhishek demonstrated deep understanding of the digital marketing landscape. He takes a strategic, results-focused approach, knowing exactly when and what to scale for maximum ROI. His decisions are always guided by performance data and business impact."
"Working with Abhishek at haus & haus was always easy and enjoyable. He was collaborative, made campaigns run smoothly, and played a solid role in boosting lead flow and overall performance."
All quotes are public LinkedIn recommendations → verify them here
Pricing
Priced up front so you can decide whether the conversation is worth having.
Excludes ad spend. What drives the final number: how many campaigns and offers, monthly spend volume, creative workload and whether you add Google alongside Meta. Fixed after the free consultation, so it does not change mid-engagement.
Prefer a paid, in-depth strategy deep-dive? Book a paid 1:1 ads consultation →
FAQ
Book a free 15-minute consultation and I'll give you one honest, specific thing you could fix on your Facebook and Instagram Ads this week, whether or not we work together.
Prefer the form? Send me your account details and I'll reply personally.
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