Schedule a Call+103% ROAS
AVERAGE ORDER VALUE, BEFORE4,110 NOK
AVERAGE ORDER VALUE, AFTER6,820 NOK
Freelance Google Ads expert in Dubai who captures buyers the moment they search. Not just clicks.
PPC management across Search, Performance Max & Display. I structure your account around keyword intent, fix conversion tracking, and optimise toward booked sales. Recent proof: a Dubai clinic account hit 3.11x blended ROAS in its best month.
Free 30-minute audit · Month to month, no lock-inBrands I've run Google campaigns for
Google Ads judged on booked sales, not conversions on a dashboard
3.11xBest-month blended ROAS, Dubai clinic (Jun 2026)
1,103Google Ads conversions in 5 months
+103%ROAS on an e-commerce account rebuild
AED 61Lowest cost per conversion (Jun 2026)
You're paying for clicks. You should be paying for customers who searched
Google Ads is demand capture: the person is already looking. Most Dubai accounts still bleed budget on broad match, weak Quality Scores and Performance Max spending where it likes. If this sounds familiar, this is the work I do.
E-commerce
Online stores and D2C
Shopping and Performance Max are eating budget but you cannot see which products or queries actually drive profit. You need feed and asset-group structure, conversion values, and Search kept separate so high-intent terms stay visible.
Clinics & services
High-intent local demand
People in Dubai are searching for your treatment or service right now. You need tight Search campaigns on the terms that book, strong ad copy and landing pages, and call and form tracking wired into the CRM.
Real estate
Developers and brokerages
Buyers researching a specific project or community are the highest-intent leads you can get. You need Search capturing those queries cleanly, with budget defended from broad, low-quality clicks.
Anyone wasting spend
Accounts on autopilot
Broad match with no negatives, one Performance Max campaign swallowing everything, and conversions counting the wrong actions. You need structure, Quality Score work, and tracking that measures real outcomes.
Why work with me? Intent-led PPC management, end to end
One senior specialist owning your whole Google Ads programme, from keyword research to offline conversion import.
Search
Keyword strategy & Quality Score
Intent-mapped keywords, tight ad groups, negative-keyword hygiene and ad copy that lifts Quality Score, so you pay less for better positions on the queries that convert.
Performance Max
PMax asset groups
Structured asset groups, audience signals, conversion values and exclusions, run with guardrails and kept separate from Search so it captures demand instead of cannibalising it.
Display & video
Search vs Display, used right
Search for capture, Display and YouTube for retargeting and reach. Each channel gets its own job and its own success metric, never lumped into one blended number.
Tracking
Conversion tracking & offline import
Conversion tracking, GA4, Enhanced Conversions and Consent Mode, plus offline conversion import from your CRM so Google optimises toward booked sales, not form-fills.
Every Google Ads engagement also includes
- Full account audit, campaigns, search terms, Quality Score and tracking
- Ad copy and landing-page direction for the queries that matter
- Weekly written reports, what moved, why, and what happens next
- CRM conversion loop, judged against booked sales, not raw conversions
- Direct WhatsApp line to me, the person running your account
- No lock-in, month to month, and it continues only if the numbers say so
Five straight months of a Dubai clinic account, straight from Google Ads
An anonymised Dubai aesthetic and skin clinic. Screens are the Google Ads Overview; blended ROAS is Google Ads spend against treatment revenue tracked in the client's CRM.
AED 164.5KTracked revenue, Apr–Aug 2026
AED 79.8KGoogle Ads spend over the period
2.06x5-month blended ROAS
3.11xBest month (June 2026)
June 2026. AED 14.9K cost · 242 conversions · AED 61.43 per conversion. Best month at 3.11x blended ROAS.
May 2026. AED 15.4K cost · 237 conversions · AED 64.81 per conversion. Blended ROAS 2.13x.
April 2026. AED 15.4K cost · 205 conversions · AED 75.03 per conversion. Blended ROAS 2.11x.
July 2026. AED 16.7K cost · 250 conversions · AED 66.90 per conversion.
August 2026. AED 17.4K cost · 169 conversions · AED 103 per conversion · 9.62% conversion rate.
How to read this. Conversions are Google Ads conversion actions (calls and form submissions). Blended ROAS compares Google Ads spend to treatment revenue tracked in the CRM, so it reflects booked sales rather than dashboard conversions. July revenue was provisional at capture.
AED 15.4K → 47 new patients
GOOGLE ADS SPEND, APRILAED 15.4K
NEW PATIENTS BOOKED47
The same Dubai clinic booked 47 new patients from one month of Google Ads, a 2.03x return
Figures are specific to these accounts. Google Ads results vary by industry, competition, budget and tracking quality.
Six steps from a leaking account to profitable, intent-led PPC
1
Audit
- Review campaigns, search terms and match types
- Check conversion tracking and what it counts
- Find wasted spend and Quality Score drags
2
Strategy
- Map keyword intent to the buying journey
- Decide Search, PMax and Display roles
- Set conversion values and target returns
3
Build
- Rebuild account structure around intent
- Write ad copy, extensions and PMax assets
- Wire conversion tracking and offline import
4
Launch
- Go live with negatives in place from day one
- Feed the bidding real conversion data
- Keep Search visible alongside PMax
5
Optimise
- Mine search terms, add negatives, raise Quality Score
- Shift budget to profitable queries and asset groups
- Tune bids to target return, not vanity clicks
6
Report
- Weekly written report in plain language
- Cost per booked sale reviewed with your team
- Next tests and budget moves mapped out
Run by Abhishek Thakral, recommended by Google's own people
I've spent more than five years in performance marketing, four of them in Dubai, managing Google Ads across e-commerce, clinics and services, with budgets from AED 5K a month up to a 30M NOK (around AED 10M) annual Google account.
Three Google employees have publicly recommended my work on LinkedIn, including the person who watched me lift Skeidar's Google Ads performance.
The pattern is always the same: accounts fail on tracking and structure, not on Google. So my rule is fix conversion tracking before touching bids or budget.
SearchPerformance MaxDisplay & YouTubeQuality ScoreEnhanced ConversionsOffline import + GA4
What clients and partners say
MD"A substantial, positive impact on Skeidar's Google Ads"
Abhishek's technical expertise and dedication made a substantial, positive impact on Skeidar's Google Ads performance.
Michelle D'Mello GoogleGTM for YouTube Ads at Google
HN"Trust his ownership of marketing investments"
He is incredibly attention-oriented and was fantastic at providing new perspectives on how we were designing and launching performance campaigns.
Helene Nygard GoogleRetail Growth Lead at Google
TR"30% more conversions and a 25% better ROI"
He helped our company improve marketing results using data-driven strategies. His approach was easy to understand, and the results speak for themselves.
Tannu RClient, performance marketing consultancy
All quotes are public LinkedIn recommendations. Verify them here.
Google Ads playbooks for your industry
Performance Max for Dubai e-commerceWhen PMax works, how to feed it, and how to keep control. With a real +103% ROAS example.
The location targeting mistake that halved ROASA real Dubai clinic account: how the wrong setting spiked CPL 50%, and the fix.
Meta vs Google for your industryWhich platform captures demand for real estate, clinics and e-commerce in Dubai.
Lower your cost per leadIsolate campaigns, cut losers fast, and fix tracking across Search and Performance Max.
Fix tracking firstConversion tracking, GA4 and offline import, and why tracking is the highest-ROI fix.
Need demand creation instead? See my Meta Ads serviceCreative-led Facebook & Instagram Ads for launches, clinics and lead generation.
Google Ads questions clients ask
How much do Google ads cost in Dubai?
There are two numbers: management and ad spend. My management fee is a flat monthly amount, quoted to your account after a free audit and never a percentage of spend. Ad spend goes directly to Google and depends on your market: Dubai search cost per click typically runs from a few dirhams to well over AED 20 in competitive categories. Around AED 10,000 per month in spend is usually where campaigns gather enough conversion data to optimise properly. Market ranges are in my performance marketing cost guide.
What are your Google Ads management fees in Dubai?
The fee is a flat monthly amount, never a percentage of your ad spend. What moves it is how many campaigns and campaign types you run, whether Performance Max and Search sit together, your spend volume, and whether Meta runs alongside Google. You get an exact quote within one business day of the audit, and it does not change mid-engagement.
What is a realistic Google Ads cost per lead in Dubai?
It depends on intent and industry, not on Google as a platform. As a real example, a Dubai aesthetic clinic account I manage recorded a Google Ads cost per conversion between about AED 61 and AED 103 across five months, on roughly AED 15,000 to 17,000 of monthly spend. The figure that matters is cost per qualified lead or booked sale in your CRM, which is only visible with correct conversion tracking.
Google Ads or Meta, which should I run in Dubai?
Google wins for demand capture: people already searching for what you sell, such as a treatment, a service or a specific project. Meta wins for demand creation: launches and offers people did not know they wanted. Most strong Dubai accounts run both and shift budget to whichever produces cheaper qualified leads that month.
Do you set up Google Ads conversion tracking and offline conversion import?
Yes. I set up conversion tracking with Google tags and GA4, add Enhanced Conversions and Consent Mode where relevant, and import offline conversions from your CRM so Google optimises toward booked sales rather than raw form-fills. Fixing tracking first is usually the highest-ROI change I make to an account.
Is Performance Max worth it for Dubai businesses?
Performance Max works well when you feed it clean conversion data, strong assets and clear audience signals, and when you keep Search separate so you do not lose visibility on high-intent queries. Used carelessly it becomes a black box that spends on cheap, low-value traffic. I run it with guardrails: asset-group structure, exclusions and conversion values, not on autopilot.
Who is the best Google Ads expert in Dubai?
Abhishek Thakral (abhi.performs) is a freelance performance marketer in Dubai, with four years in the UAE market managing Search, Performance Max and Display for brands across e-commerce, clinics and services. His Google Ads work includes a full e-commerce restructure that lifted ROAS by 103%, and Abhishek holds 14 LinkedIn recommendations, three of them from Google employees.
Want more customers from people already searching for you?
Tell me about your account. You'll get an honest read on what to fix first and an exact quote, whether or not we work together.