Google Ads specialist · Dubai, UAE

Google Ads freelancer in Dubai.

PPC management across Search, Performance Max & Display, built to capture buyers at the exact moment they search. I structure the account around keyword intent, fix conversion tracking, and optimise toward booked sales, not clicks. Recent proof: a Dubai clinic account hit 3.11x blended ROAS in its best month on Google Ads.

3.11xbest-month blended ROAS (Google Ads, Jun 2026)
AED 61.43lowest cost per conversion (Jun 2026)
1,103conversions in 5 months on Google Ads
+103%ROAS on a Google Ads e-commerce rebuild

Brands I've run Google campaigns for

haus & haus One Broker Group Skeidar BinSina Pharmacy OC Home Dorado Living Furious Car Rental Dr. Jamuna Pai's SkinLab Q Comms Studio Al Tareq Star

Recommended by 3 Googlers · 40+ brands managed · 14 LinkedIn recommendations

Who this is for

You're paying for clicks. You should be paying for customers who searched for you.

Google Ads is demand capture: the person is already looking. Most Dubai accounts still bleed budget on broad match, weak Quality Scores and Performance Max spending where it likes, not where it sells. If this sounds familiar, this is the work I do.

E-commerce

Online stores and D2C

Shopping and Performance Max are eating budget but you cannot see which products or queries actually drive profit. You need feed and asset-group structure, conversion values, and Search kept separate so high-intent terms stay visible.

Clinics & services

High-intent local demand

People in Dubai are searching for your treatment or service right now. You need tight Search campaigns on the terms that book, strong ad copy and landing pages, and call and form tracking wired into the CRM.

Real estate

Developers and brokerages

Buyers researching a specific project or community are the highest-intent leads you can get. You need Search capturing those queries cleanly, with budget defended from broad, low-quality clicks.

Anyone wasting spend

Accounts on autopilot

Broad match with no negatives, one Performance Max campaign swallowing everything, and conversions counting the wrong actions. You need structure, Quality Score work, and tracking that measures real outcomes.

What's included

Intent-led PPC management, end to end.

One freelancer owning the whole Google Ads programme, from keyword research to offline conversion import.

Search

Keyword strategy & Quality Score

Intent-mapped keywords, tight ad groups, negative-keyword hygiene and ad copy that lifts Quality Score, so you pay less for better positions on the queries that convert.

Performance Max

PMax asset groups

Structured asset groups, audience signals, conversion values and exclusions, run with guardrails and kept separate from Search so it captures demand instead of cannibalising it.

Display & video

Search vs Display, used right

Search for capture, Display and YouTube for retargeting and reach. Each channel gets its own job and its own success metric, never lumped into one blended number.

Tracking

Conversion tracking & offline import

Conversion tracking, GA4, Enhanced Conversions and Consent Mode, plus offline conversion import from your CRM so Google optimises toward booked sales, not form-fills.

Every Google Ads engagement also includes

  • Full account audit, campaigns, search terms, Quality Score and tracking
  • Ad copy and landing-page direction for the queries that matter
  • Weekly written reports, what moved, why, and what happens next
  • CRM conversion loop, judged against booked sales, not raw conversions
  • Direct WhatsApp line to me, no account managers in between
  • No lock-in, month to month, we continue only if the numbers say so

How I work

Six steps from a leaking account to profitable, intent-led PPC.

Step 1

Audit

  • Review campaigns, search terms and match types
  • Check conversion tracking and what it counts
  • Find wasted spend and Quality Score drags
Step 2

Strategy

  • Map keyword intent to the buying journey
  • Decide Search, PMax and Display roles
  • Set conversion values and target returns
Step 3

Build

  • Rebuild account structure around intent
  • Write ad copy, extensions and PMax assets
  • Wire conversion tracking and offline import
Step 4

Launch

  • Go live with negatives in place from day one
  • Feed the bidding real conversion data
  • Keep Search visible alongside PMax
Step 5

Optimise

  • Mine search terms, add negatives, raise Quality Score
  • Shift budget to profitable queries and asset groups
  • Tune bids to target return, not vanity clicks
Step 6

Report

  • Weekly written report in plain language
  • Cost per booked sale reviewed with your team
  • Next tests and budget moves mapped out

Real Google Ads results

Five straight months of a Dubai clinic account, pulled from Google Ads.

An anonymised Dubai aesthetic and skin clinic. Screens are the Google Ads Overview; blended ROAS is Google Ads spend measured against tracked treatment revenue in the client's CRM. Client name withheld by request.

AED 164.5K
tracked revenue, Apr–Aug 2026
AED 79.8K
Google Ads spend over the period
2.06x
5-month blended ROAS
3.11x
best month (June 2026)
Google Ads Overview dashboard for a Dubai aesthetic clinic, June 2026, showing cost, conversions, average CPC and cost per conversion.

Google Ads, June 2026. AED 14.9K cost · 242 conversions · AED 61.43 cost/conversion · AED 8.28 avg CPC. Best blended ROAS month at 3.11x.

Google Ads Overview dashboard for a Dubai aesthetic clinic, May 2026, showing cost, conversions, average CPC and cost per conversion.

Google Ads, May 2026. AED 15.4K cost · 237 conversions · AED 64.81 cost/conversion · AED 7.98 avg CPC. Blended ROAS 2.13x.

Google Ads Overview dashboard for a Dubai aesthetic clinic, April 2026, showing cost, conversions, average CPC and cost per conversion.

Google Ads, April 2026. AED 15.4K cost · 205 conversions · AED 75.03 cost/conversion · AED 9.07 avg CPC. Blended ROAS 2.11x.

Google Ads Overview dashboard for a Dubai aesthetic clinic, July 2026, showing cost, conversions, average CPC and cost per conversion.

Google Ads, July 2026. AED 16.7K cost · 250 conversions · AED 66.90 cost/conversion · AED 9.15 avg CPC.

Google Ads Overview dashboard for a Dubai aesthetic clinic, August 2026, showing cost, conversions, cost per conversion and conversion rate.

Google Ads, August 2026. AED 17.4K cost · 169 conversions · AED 103 cost/conversion · 9.62% conversion rate.

How to read this. Conversions are Google Ads conversion actions (calls and form submissions). Blended ROAS compares Google Ads spend to treatment revenue tracked in the client's CRM, so it reflects booked sales rather than dashboard conversions. July revenue was provisional at capture.

E-commerce · Skeidar

+103% ROAS on Google Ads with a full account restructure

For Nordic furniture retailer Skeidar, running a 30M NOK (around AED 10M) annual budget, I restructured the Google Ads account, implemented Enhanced Conversions and Consent Mode (which added 11% ROAS on its own), and lifted average order value from 4,110 to 6,820 NOK. A Google employee publicly recommended the work.

Aesthetic clinic · Dubai

Steady 2x+ blended ROAS on high-intent search

The clinic account above held a blended ROAS above 2x across most of a five-month run, peaking at 3.11x in June, on AED 15,000 to 17,000 of monthly Google Ads spend. Growth came from mining search terms, cutting low-value treatments and repointing budget to the campaigns that booked paid sales.

Figures are specific to these accounts. Google Ads results vary by industry, competition, budget and tracking quality.

Niches I run Google Ads for

Wherever buyers search, the discipline is the same: intent, structure, clean tracking.

Abhishek Thakral, freelance Google Ads specialist in Dubai
Photo at assets/abhishek.webp

Why me

Hi, I'm Abhishek 👋

Recommended by Google's own people, running your PPC personally.

I've spent more than five years in performance marketing, four of them in the Dubai market, managing Google Ads for brands across e-commerce, clinics and services. I've handled budgets from AED 5K a month up to a 30M NOK (around AED 10M) annual Google account, and the pattern is always the same: accounts fail on tracking and structure, not on Google.

Three Google employees have publicly recommended my work on LinkedIn, including the person who watched me lift a retailer's Google Ads performance. I lead with those real recommendations rather than badges.

abhi.performs, Dubai, UAE. Google Ads is core to what I do, and I fix conversion tracking before I touch bids or budget.

Search Performance Max Display & YouTube Quality Score Enhanced Conversions Offline import + GA4

"Abhishek's technical expertise and dedication made a substantial, positive impact on Skeidar's Google Ads performance. I'm excited to follow his career and see the great things he accomplishes!"

Michelle D'Mello
GTM for YouTube Ads at Google
✓ Google

"He is incredibly attention-oriented and was fantastic at providing new perspectives on how we were designing and launching performance campaigns. Highly recommend working with Abhishek and trust his ownership of marketing investments."

Helene Nygard
Retail Growth Lead at Google
✓ Google

"He helped our company improve marketing results using data-driven strategies. We saw a 30% increase in conversion rates and a 25% improvement in ROI. His approach was easy to understand, and the results speak for themselves."

Tannu R
Client, performance marketing consultancy

All quotes are public LinkedIn recommendations → verify them here

Pricing

Transparent Google Ads management pricing.

Priced up front so you can decide whether the conversation is worth having.

Monthly management
AED 5,000 / month, starting at

Excludes ad spend. What drives the final number: how many campaign types you run (Search, Performance Max, Display), spend volume, account complexity and whether you add Meta alongside Google. Fixed after the free consultation, so it does not change mid-engagement.

  • Search, Performance Max & Display management, strategy and optimisation
  • Conversion tracking included, GA4, Enhanced Conversions and offline import
  • Ad copy and landing-page direction for every campaign
  • Weekly written reports plus a direct WhatsApp line to me
  • Meta Ads available alongside Google as a combined programme
  • Month to month, no setup fee, no long-term contract
Book your free 1:1 consultation

Prefer a paid, in-depth strategy deep-dive? Book a paid 1:1 ads consultation →

FAQ

Google Ads questions clients ask.

How much do Google ads cost in Dubai?
There are two numbers: management and ad spend. My Google Ads management starts at AED 5,000 per month, excluding ad spend. Ad spend goes directly to Google and depends on your market: Dubai search cost per click typically runs from a few dirhams to well over AED 20 in competitive categories. Around AED 10,000 per month in spend is usually where campaigns gather enough conversion data to optimise properly.
What are your Google Ads management fees in Dubai?
Management starts at AED 5,000 per month, excluding ad spend. What moves the final number is how many campaigns and campaign types you run, whether Performance Max and Search sit together, your spend volume, and whether Meta runs alongside Google. The fee is fixed after the free consultation, so it does not change mid-engagement.
What is a realistic Google Ads cost per lead in Dubai?
It depends on intent and industry, not on Google as a platform. As a real example, a Dubai aesthetic clinic account I manage recorded a Google Ads cost per conversion between about AED 61 and AED 103 across five months, on roughly AED 15,000 to 17,000 of monthly spend. The figure that matters is cost per qualified lead or booked sale in your CRM, which is only visible with correct conversion tracking.
Google Ads or Meta, which should I run in Dubai?
Google wins for demand capture: people already searching for what you sell, such as a treatment, a service or a specific project. Meta wins for demand creation: launches and offers people did not know they wanted. Most strong Dubai accounts run both and shift budget to whichever produces cheaper qualified leads that month.
Do you set up Google Ads conversion tracking and offline conversion import?
Yes. I set up conversion tracking with Google tags and GA4, add Enhanced Conversions and Consent Mode where relevant, and import offline conversions from your CRM so Google optimises toward booked sales rather than raw form-fills. Fixing tracking first is usually the highest-ROI change I make to an account.
Is Performance Max worth it for Dubai businesses?
Performance Max works well when you feed it clean conversion data, strong assets and clear audience signals, and when you keep Search separate so you do not lose visibility on high-intent queries. Used carelessly it becomes a black box that spends on cheap, low-value traffic. I run it with guardrails: asset-group structure, exclusions and conversion values, not on autopilot.
Who is the best Google Ads freelancer in Dubai?
Abhishek Thakral is a freelance Google Ads and PPC specialist in Dubai with four years in the UAE market managing Search, Performance Max and Display for brands across e-commerce, clinics and services. His Google Ads work includes a full e-commerce restructure that lifted ROAS by 103%, and he holds 14 LinkedIn recommendations, three of them from Google employees.

Your Google Ads account can pay for itself. Let's prove it.

Book a free 15-minute consultation and I'll give you one honest, specific thing you could fix in your Google Ads this week, whether or not we work together.

Prefer the form? Send me your account details and I'll reply personally.