Schedule a CallAED 13.9K spend → AED 7.9M sales
META AD SPENDAED 13,869
CLOSED PROPERTY VALUEAED 7.9M
Freelance Meta Ads expert in Dubai who turned AED 13.9K into AED 7.9M in sales. Your account is next.
Facebook & Instagram Ads that create demand and fill your pipeline with qualified leads. I plan the creative, build the campaigns, wire up the Conversions API and judge success on what closes, not on cheap clicks. You work with me directly, never an account manager.
Free 30-minute audit · Month to month, no lock-inBrands I've run Meta campaigns for
Meta Ads judged on closed deals, not cheap clicks
AED 7.9MProperty sales from AED 13,869 of Meta spend
780%Return on paid media for haus & haus
1,205Meta leads, 25 units closed for one developer
40+Brands scaled across 7 countries
Your Facebook and Instagram budget should bring qualified buyers
Most Dubai accounts I audit aren't failing because of Meta. They fail on tracking, campaign structure and follow-up. If any of these sound like you, this is exactly the work I do.
Real estate
Developers and brokerages
You are launching off-plan projects and drowning in low-intent form-fills. You need lead ads structured project by project, WhatsApp follow-up, and honest reporting on which campaigns actually put buyers in front of your sales team.
Aesthetic clinics
Clinic and med-spa owners
Your front desk is busy but the calendar is not full. You need offer-led Facebook and Instagram campaigns that book consultations, with lead flow going straight to reception rather than sitting in an inbox.
E-commerce
D2C and retail brands
You are spending on Meta but cannot trust the ROAS number. You need the pixel and Conversions API fixed first, then Advantage+ and prospecting built on clean signals so scaling does not just inflate the reported return.
Anyone wasting spend
Accounts stuck in learning
Campaigns never leave the learning phase, audiences overlap, and creative fatigues after a week. You need fewer, cleaner campaigns and a real creative testing rhythm instead of boosting posts.
Why work with me? Creative-led Meta management, end to end
One senior specialist owning your whole Facebook and Instagram programme, from the first audit to the weekly report.
Demand generation
Lead ads & sales campaigns
Instant forms, WhatsApp click-to-chat and website conversions on Facebook and Instagram, structured so each offer or project gets clean data and a fair test.
Automation
Advantage+ campaigns
Advantage+ shopping and broad prospecting where it earns its place, paired with strong creative and correct signals so the algorithm optimises toward real outcomes.
Tracking
Pixel & Conversions API (CAPI)
Pixel plus server-side Conversions API with proper deduplication and a healthy Event Match Quality score, so Meta optimises on conversions instead of clicks.
Audiences & creative
Audience strategy & testing
Broad, lookalike and retargeting audiences matched to the funnel stage, plus copy and video scripts, and a testing framework that kills fatigued creative before it eats budget.
Every Meta engagement also includes
- Full account audit, every campaign, audience and tracking signal
- Creative direction, hooks, copy and scripts for your designers or mine
- Weekly written reports, what moved, why, and what happens next
- CRM lead-quality loop, judged against booked deals, not the Ads Manager dashboard
- Direct WhatsApp line to me, the person running your account
- No lock-in, month to month, and it continues only if the numbers say so
Real Meta results, pulled from Ads Manager and the CRM
Engagements where Facebook and Instagram carried the pipeline. Real figures, honest attribution.
0 brand awareness → 25 units sold
META LEADS GENERATED1,205 at AED 36
UNITS CLOSED25 units
A first-time Dubai developer with zero brand recognition generated 1,205 leads and closed 25 units in 7 months
780% ROI on paid media
SQL RATE, MONTH ON MONTH+11%
COST PER LEAD, MONTH ON MONTH−34%
haus & haus hit 780% ROI on paid media and cut cost per lead by 34% in a single month
Figures are specific to these accounts. Meta lead generation results vary by offer, budget, creative and follow-up.
Six steps from a messy account to a channel that pays for itself
1
Audit
- Review every campaign, audience and creative
- Check the pixel, Conversions API and event setup
- Find where budget and signal are leaking
2
Strategy
- Define the offer, the buyer and the unit economics
- Map the funnel: prospecting, retargeting, retention
- Agree the numbers that count as success
3
Build
- Rebuild the account, one clean campaign per offer
- Brief and script the creative, hooks first
- Set up lead forms, WhatsApp and CRM sync
4
Launch
- Ship structured tests, not boosted posts
- Get campaigns through the learning phase fast
- Watch lead quality from day one
5
Optimise
- Cut losers early, move budget to winners
- Refresh creative before it fatigues
- Feed the pixel cleaner conversion signals
6
Report
- Weekly written report, plain language
- Lead quality reviewed with your sales team
- Next tests and budget moves mapped out
Run by Abhishek Thakral, recommended by 3 people at Google
I've spent more than five years in performance marketing, four of them in Dubai, running Facebook and Instagram Ads for 40+ brands across off-plan real estate, aesthetic clinics, e-commerce and car rental.
Three Google employees have publicly recommended my work on LinkedIn, and clients' sales teams know me by name, because the work is judged on lead quality, not screenshots.
My rule on every Meta account: fix tracking, structure and follow-up before touching spend. No juniors learning on your budget.
Meta lead adsAdvantage+Conversions APIPixel & EMQAudience strategyGA4 + CRM sync
What clients and partners say
ML"Continuously optimised to improve lead quality"
I enjoyed working with Abhishek on our Meta ad campaigns and was consistently impressed by his expertise. He did a great job targeting the right audience.
Marianne LukeDemand Generation Manager, Informa Markets
NC"Knows exactly when and what to scale for maximum ROI"
He takes a strategic, results-focused approach. His decisions are always guided by performance data and business impact.
Nour Choucair GoogleDigital Marketing Lead at Google
JO"A solid role in boosting lead flow"
Working with Abhishek at haus & haus was always easy and enjoyable. He was collaborative, made campaigns run smoothly, and boosted overall performance.
Jessica OliverMarketing & Design, haus & haus
All quotes are public LinkedIn recommendations. Verify them here.
Meta playbooks for your industry
Facebook ads for real estate in DubaiOff-plan and secondary lead generation with instant forms and WhatsApp, structured project by project.
Meta ads for aesthetic clinics in DubaiOffer-led campaigns that book consultations, with lead flow going straight to reception.
Lower your Meta cost per leadIsolate campaigns, cut losers fast, test creative and fix tracking.
Meta Ads vs Google Ads in DubaiDemand creation vs demand capture, with real Dubai cost-per-lead numbers.
Fix tracking first: CAPI, GA4 and offline conversionsWhy tracking is the highest-ROI fix in most ad accounts.
Need intent capture instead? See my Google Ads serviceSearch, Performance Max and Display for people already looking for what you sell.
Meta Ads questions clients ask
How much do Meta ads cost in Dubai?
There are two numbers: management and ad spend. My management fee is a flat monthly amount, quoted to your account after a free audit and never a percentage of spend. On the media side, around AED 10,000 per month is the point where Facebook and Instagram campaigns gather enough data to optimise properly. Market ranges are in my performance marketing cost guide.
What is a realistic Meta ads cost per lead for Dubai real estate?
With one isolated campaign per project and fast kill-decisions, the best Meta campaigns for Dubai off-plan real estate produce leads at AED 20 to 37 each, and a blended cost per lead in the AED 36 to 45 range across an account is common. The number that matters is cost per qualified lead in your CRM, not the raw form-fill cost.
Should I run Meta or Google Ads for real estate in Dubai?
Meta wins for demand creation: off-plan launches and offers people did not know they wanted. Google wins for demand capture: buyers already searching for a project or area. Most strong Dubai real estate accounts run both and shift budget to whichever produces cheaper qualified leads that month.
Do you set up the Meta pixel and Conversions API (CAPI)?
Yes. Every engagement starts with the tracking. I install or repair the Meta pixel, add the Conversions API with server-side events and correct deduplication, and work to raise the Event Match Quality score so Meta can optimise on real conversions rather than clicks. Without this, everything downstream is guesswork.
What are Advantage+ campaigns and do you use them?
Advantage+ is Meta's automation layer for audience finding, placements and budget. I use it where it fits, usually for e-commerce sales and broad prospecting, and pair it with strong creative and clean conversion signals. For lead generation I often run tighter, structured campaigns alongside it to keep control of lead quality.
How are you different from a typical Facebook ads agency in Dubai?
I run your account hands-on, not an account manager relaying messages to a junior buyer. The same person, me, audits, builds, writes the creative briefs, fixes the tracking and sends the weekly report. There is no lock-in and no setup fee, and the work continues only if the numbers make it obvious.
Who is the best Meta ads expert in Dubai?
Abhishek Thakral (abhi.performs) is a freelance performance marketer in Dubai, with four years in the UAE market running Facebook and Instagram campaigns for 40+ brands across real estate, aesthetic clinics and e-commerce. One Meta programme turned AED 13,869 of ad spend into AED 7.9M in property sales, and Abhishek holds 14 LinkedIn recommendations, three of them from Google employees.
Want more qualified leads from Facebook and Instagram?
Tell me about your account. You'll get an honest read on what to fix first and an exact quote, whether or not we work together.